KNOW YOUR YiPPee!

Our long noodled journey started with an idea to create a revolution with noodles that is different and loved by everyone alike. Hence we provided customers with a choice of moving from the traditional yellow masala to something new. Scroll down to find out the rest of our story.

THE BIRTH OF YiPPee!
Sep 2010

THE BIRTH OF YiPPee!

YiPPee! was born out of the need for better noodles. With the blending expertise of Aashirvaad atta to create a round noodle block, a choice in masala and a special scientific process that does not allow lumping; We do just that!

Sep 2010

YiPPee! is launched

YiPPee! Classic masala and Magic masala were first launched in Bangalore

YiPPee! is launched
Dec 2010

First YiPPee! Ad

End of 2010

YiPPee! expands to the rest of India after its success

YiPPee! expands to the rest of India after its success
YiPPee! launched India’s first Tricolor pasta in Bangalore
Oct 2013

YiPPee! launched India’s first Tricolor pasta in Bangalore

Jul 2016

YiPPee! enters 600cr club (Source : AC Nielsen)

Your trust and appreciation helped us reach this milestone!

YiPPee! enters 600cr club
YiPPee! launches new Power Up Atta Noodles
Aug 2016

YiPPee! launches Power Up Atta Noodles

Nov 2016

Power Up Atta Noodles

Power Up Atta Noodles gained 12% of the Market Share in the health noodles space (Source : AC Nielsen).

YiPPee! enters 600cr club
YiPPee! launches new Power Up Atta Noodles
June 2017

Mood Masala Noodles

YiPPee! Launches a new variant - Mood Masala with 2 Masala Mix sachets - which lets you choose your taste every time.

KNOW YOUR YiPPee!

Our long noodled journey started with an idea to create a revolution with noodles that is different and loved by everyone alike. Hence we provided customers with a choice of moving from the traditional yellow masala to something new. Scroll down to find out the rest of our story.

THE BIRTH OF YiPPee!
Sep 2010

THE BIRTH OF YiPPee!

YiPPee! was born out of the need for better noodles. With the blending expertise of Aashirvaad atta to create a round noodle block, a choice in masala and a special scientific process that does not allow lumping; We do just that!

YiPPee! is launched
Sep 2010

YiPPee! is launched

YiPPee! Classic masala and Magic masala were first launched in Bangalore

Dec 2010

First YiPPee! Ad

YiPPee! expands to the rest of India after its success
End of 2010

YiPPee! expands to the rest of India after its success

YiPPee! launched India’s first Tricolor pasta in Bangalore
Oct 2013

YiPPee! launched India’s first Tricolor pasta in Bangalore

YiPPee! enters 600cr club
Jul 2016

YiPPee! enters 600cr club (Source : AC Nielsen)

Your trust and appreciation helped us reach this milestone!

YiPPee! launches new Power Up Atta Noodles
Aug 2016

YiPPee! launches Power Up Atta Noodles

Nov 2016

Power Up Atta Noodles

Power Up Atta Noodles gained 12% of the Market Share in the health noodles space (Source : AC Nielsen).

YiPPee! enters 600cr club
YiPPee! launches new Power Up Atta Noodles
June 2017

Mood Masala Noodles

YiPPee! Launches a new variant - Mood Masala with 2 Masala Mix sachets - which lets you choose your taste every time.